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Brand loyalty : study on FIM diploma students decision to continue their study in degree at UNISEL

Main Author: Nurul Zaitey Zainal
Other Authors: Noorhaida Badarudin, Saimah Darus
Published: Bestari Jaya, Selangor: UNISEL, 2009.
Subjects:
Universiti Industri Selangor
Customer loyalty
Consumer satisfaction
Brand loyalty
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