Brand loyalty : study on FIM diploma students decision to continue their study in degree at UNISEL

Main Author: Nurul Zaitey Zainal
Other Authors: Noorhaida Badarudin, Saimah Darus
Published: Bestari Jaya, Selangor: UNISEL, 2009.
Subjects:
Physical Description: viii, 64 p.: col. ill.; 30 cm.
Bibliography: Includes bibliographical references