The fast food market : a study of buying behavior and restaurant image

Main Author: Krisnaveni Kathan
Other Authors: Kamalaveni Vellasamy, Dass Vincent Taniklas
Language: English
Published: Bestari Jaya, Selangor: UNISEL, 2009.
Subjects:
Physical Description: x, 75 p.: col. ill.; 30 cm.
Bibliography: Includes bibliographical references