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Gap analysis male and female towards buying behavior in impulse purchase

Main Author: Mohd Hafizul Fahmi Zulkefli
Other Authors: Nur Amalina Hassuna Mohd Shattar,, Noormunirah Sazale
Language: English
Published: Bestari Jaya, Selangor: UNISEL, 2009.
Subjects:
Universiti Industri Selangor
Consumer behavior
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