Gap analysis male and female towards buying behavior in impulse purchase - Mohd Hafizul Fahmi Zulkefli; Nur Amalina Hassuna Mohd Shattar; Noormunirah Sazale (Bestari Jaya, Selangor: UNISEL, 2009)
Includes bibliographical references
Keywords: Universiti Industri Selangor; Consumer behavior