Cover Image

QR Code

The effectiveness of Malaysia Airline System marketing strategy in attractiving the customer compared to its rivals

Main Author:	Faradiana Mohd Nazri
Other Authors:	Rahimah Ali Ahmad, Nor Hazreena Rosli
Published:	Bestari Jaya, Selangor: UNISEL, 2009.
Subjects:	Universiti Industri Selangor Airlines -- > Management Aeronautics -- > Commercial

Similar Items

Fundamentals of airline marketing
by: Ambrose, Scott

Privatising Malaysia airlines : a policy transfer approach
by: Khairiah Salwa Mokhtar
Published: (2008)

The success of Prudential Assurance Malaysia's marketing strategy in matching the customer expectation with product performance
by: Muhamad Faiz Tajudin
Published: (2008)

"Malaysia Airline System (MAS) - a study of efficiency of ticketing and check-in counters at KL Central and MAS ticket office, Jalan Sultan Ismail"
by: Nur Liyana Mohd Taib
Published: (2005)

Passenger services system (PSS) phase II for Malaysia Airlines (MAS)
by: Ruziah Ahmad
Published: (2009)

Passenger services system phase 2 for Malayisia Airlines System Berhad
by: Gunasegaran Kumarasamy
Published: (2009)

A study on the effectiveness of branding strategy on consumer bahavior through mobile marketing
by: Nur Aisyah Mohd Kamsani
Published: (2004)

Implementation FTrack CRM for Business Information Technology (M) Sdn. Bhd.
by: Zanariah Drahman
Published: (2008)

Customer relation management (CRM) and the effectiveness at Telekom Malaysia
by: Maniarasu Vairavan
Published: (2006)

Kajian kepelbagaian fungsi kedai Mesra meningkatkan pelanggan ke stesyen minyak Petronas : kajian kes di kedai Mesra Petronas, Persiaran Kayangan Enterprise
by: Abdullah Imran Izhar Roslan
Published: (2005)

Air transport and tourism : interrelationship, operations and strategies
by: Dileep, M. R

The role of marketing information system in increasing company productivity : UMW perspective
by: Mohd Hafiz Hamzah
Published: (2009)

The promotional strategies impact of Universiti Industri Selangor (UNISEL) case study based on July 2005 intake
by: Fahizee Mustafa
Published: (2005)

Study on the makerting effort and its contribution done by Cocoa industry in Malaysia
by: Mohd Faizal Arshad
Published: (2009)

The opt-out effect : marketing strategies that empower consumers and win customer-driven brand loyalty
by: Smith, Gerald E

Services marketing : people, technology, strategy
by: Lovelock, Christopher
Published: (2007)

The effectiveness of internet marketing in information technology business : case study in M-Link System (M) Sdn Bhd
by: Ahmad Sairi Mohd Tasrib
Published: (2005)

A research on marketing and promotion of industrialised building system in Kuala Lumpur and Selangor
by: Kanagambigai Sockalingam
Published: (2007)

Hard landing : the epic contest for power and profits that plunged the airlines into chaos
by: Petzinger, Thomas
Published: (1996)

Kepuasan pengguna terhadap telur Omega Plus di Shah Alam
by: Zalmiah Abd Ghafar
Published: (2004)

The effect of services at Bata (M) Sdn. Bhd. to the satisfaction of their customer
by: Siti Nazirah Lizan
Published: (2005)

Relationship between customer trust and brand performance on UNISEL student in Bestari Jaya campus
by: Muhd Norfiedauszee Tarmizi
Published: (2009)

The level of customers satisfaction toward quality and services of KFC product at KFC branch in Tampin square, Tampin Negeri Sembilan
by: Siti Ratina Mohd Sharif
Published: (2007)

The excellent level of quality services performance in FedEx Express, in Petaling Jaya, Selangor
by: Yanti Norima Mohd Shobri
Published: (2006)

Study on customer satisfaction level on the facilities provided by Tesco hypermarket
by: Mohd Harun Kadri
Published: (2005)

The effectiveness of the service quality at Amanah Saham Nasional Berhad customer service counter
by: Syarina Marey
Published: (2005)

Customer perception towards counter service : a case of Kuala Selangor District Office (KSDO)
by: Hafizal Haji Ayub
Published: (2005)

Research on the reaction of students in UNISEL towards the taxi services offered in Bestari Jaya Campus
by: Darlveen Singh Teja Singh
Published: (2007)

A study on student satisfaction towards Unisel facilities at the Bestari Jaya campus
by: Husnulhotimah Misran
Published: (2005)

A study on the effectiveness of internet marketing : consumer perspective in Putra Jaya
by: Komathi Mohan
Published: (2009)

The space industry of the future : capitalism and sustainability in outer space
by: McElroy, Mark W.

Strategi pemasaran campuran untuk meningkatkan prestasi sesebuah syarikat, kajian kes berdasarkan kepada Pesona Beauty Shoppe Sdn. Bhd.
by: Muhammad Nizam Hairom
Published: (2004)

Services marketing : integrating customer focus across the firm
by: Zeithaml, Valarie A
Published: (2009)

Tahap kepuasan pelanggan terhadap perkhidmatan di Koperasi Perwaja
by: Nawal Mohd Abd Rashid
Published: (2005)

A study on the roles and effectiveness of Union Postal Clerical Welfare (UPCW) in Pos Malaysia Berhad (PMB)
by: Putri Azraini Akma Kamarulbakhrin
Published: (2008)

Inventory management system (IMS)
by: Mohd Noor Faiez Hj Mohd Ramlan
Published: (2009)

The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and profitability
Published: (2003)

Study on the factor affect customer trust in e-shopping
by: Muhammad Arshad Mohamed Thahir
Published: (2008)

Sistem Pemarkahan Murid Sekolah Rendah (SPMSR)
by: Farah Nadiah Mohd Yunos
Published: (2007)

Sistem Pemarkahan Murid Sekolah Rendah (SPMSR)
by: Fakhira Syamimi Mohd Ismail
Published: (2007)