The effectiveness of Malaysia Airline System marketing strategy in attractiving the customer compared to its rivals

Main Author: Faradiana Mohd Nazri
Other Authors: Rahimah Ali Ahmad, Nor Hazreena Rosli
Published: Bestari Jaya, Selangor: UNISEL, 2009.
Subjects:
LEADER 00867cam a2200205 7i4500
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005 20170218090000.0
090 0 0 |a HE9781   |b .F37 2009 
100 0 |a Faradiana Mohd Nazri  
245 1 4 |a The effectiveness of Malaysia Airline System marketing strategy in attractiving the customer compared to its rivals   |c Faradiana Bt Mohd Nazri, Rahimah bt Ali Ahmad, Nor Hazreena bt Rosli. 
260 |a Bestari Jaya, Selangor:   |b UNISEL,   |c 2009. 
300 |a 103 p.:   |b col. ill.;   |c 30 cm. 
504 |a Includes bibliographical references 
610 2 |a Universiti Industri Selangor  
650 0 0 |a Airlines --   |x Management  
650 0 0 |a Aeronautics --   |x Commercial  
700 0 |a Rahimah Ali Ahmad  
700 0 |a Nor Hazreena Rosli  
997 |a Business & Accountancy, Faculty 
999 |a PRC0000350  |b PROJECT REPORT COLLECTION  |c PROJECT REPORT COLLECTION  |e 2nd Floor, Shah Alam