The effectiveness of Malaysia Airline System marketing strategy in attractiving the customer compared to its rivals
| Main Author: | Faradiana Mohd Nazri |
|---|---|
| Other Authors: | Rahimah Ali Ahmad, Nor Hazreena Rosli |
| Published: |
Bestari Jaya, Selangor:
UNISEL,
2009.
|
| Subjects: |
| Physical Description: |
103 p.: col. ill.; 30 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references |