Marketing

Main Author: Kerin, Roger A
Other Authors: Hartley, Steven William, Rudelius, William
Language: English
Published: Boston: McGraw-Hill/Irwin, 2011.
Edition: 10th ed.
Subjects:
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001 0000033343
005 20170218090000.0
008 101202 eng
020 |a 0073529931 (hbk.)  
020 |a 9780073529936 (hbk.)  
090 0 0 |a HF5415.13   |b .K47 2011 
100 1 |a Kerin, Roger A  
245 1 0 |a Marketing   |c Roger A. Kerin, Steven W. Hartley, William Rudelius. 
250 |a 10th ed. 
260 |a Boston:   |b McGraw-Hill/Irwin,   |c 2011. 
300 |a liii, 746 p.:   |b col. ill;   |c 29 cm. 
500 |a Includes bibliographical references and index 
650 0 0 |a Marketing  
700 1 |a Hartley, Steven William  
700 1 |a Rudelius, William  
997 |a Business & Accountancy, Faculty 
998 |a Marketing, Degree 
999 |a 0000045943  |b BOK  |c OPEN SHELF  |e 1st Floor, Bestari Jaya 
999 |a 0000045944  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam 
999 |a 0000045945  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam