Marketing
| Main Author: | Kerin, Roger A |
|---|---|
| Other Authors: | Hartley, Steven William, Rudelius, William |
| Language: | English |
| Published: |
Boston:
McGraw-Hill/Irwin,
2011.
|
| Edition: | 10th ed. |
| Subjects: |
| Item Description: |
Includes bibliographical references and index |
|---|---|
| Physical Description: |
liii, 746 p.: col. ill; 29 cm. |
| ISBN: |
0073529931 (hbk.) 9780073529936 (hbk.) |