The open brand : when push comes to pull in a web-made world

Main Author: Mooney, Kelly
Other Authors: Rollins, Nita
Language: English
Published: Berkeley, Calif.: New Riders, 2008.
Subjects:
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040 |a DLC 
090 0 0 |a HF5415.1255   |b .M65 2008 
100 1 |a Mooney, Kelly  
245 1 4 |a The open brand :   |b when push comes to pull in a web-made world   |c Kelly Mooney and Nita Rollins. 
260 |a Berkeley, Calif.:   |b New Riders,   |c 2008. 
300 |a 204 p.:   |b ill.;   |c 19 cm. 
500 |a Includes index 
650 0 0 |a Branding (Marketing)  
650 0 0 |a Trademarks --   |x Design  
650 0 0 |a Web sites --   |x Design  
700 1 |a Rollins, Nita  
997 |a Business & Accountancy, Faculty 
998 |a Marketing, Degree 
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