APA Citation

Mooney, K., & Rollins, N. (2008). The open brand: When push comes to pull in a web-made world. Berkeley, Calif.: New Riders.

Chicago Style Citation

Mooney, Kelly, and Nita Rollins. The Open Brand: When Push Comes to Pull in a Web-made World. Berkeley, Calif.: New Riders, 2008.

MLA Citation

Mooney, Kelly, and Nita Rollins. The Open Brand: When Push Comes to Pull in a Web-made World. Berkeley, Calif.: New Riders, 2008.

Warning: These citations may not always be 100% accurate.