Blue ocean strategy = strategi samudera biru : ciptakan ruang pasar tanpa pesaing dan biarkanompetisi tak lagi relevan
| Main Author: | Kim, W. Chan |
|---|---|
| Other Authors: | Mauborgne, Renee, Satrio Wahono |
| Published: |
Jakarta:
PT Serambi Ilmu Semesta,
2005.
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| Subjects: |
| Physical Description: |
314 p.: ill.; 24 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9789791601177 (hbk.) 9791601178 (hbk.) |