Marketing management : an Asian perspective
| Other Authors: | Kotler, Philip |
|---|---|
| Language: | English |
| Published: |
Singapore:
Prentice Hall,
2009.
|
| Edition: | 5th ed. |
| Series: |
Pearson one
|
| Subjects: |
| Physical Description: |
xxxviii, 750 p.: col. ill.; 28 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9789810679934 (pbk.) 9810679939 (pbk.) |