Description: Sports marketing :

Main Author:	Shank, Matthew D
Published:	Upper Saddle River, N.J.: Pearson/Prentice Hall, 2009.
Edition:	4th ed.
Subjects:	Sports -- > Marketing -- > United States Sports -- > Economic aspects -- > United States

Physical Description:	xxiv, 453 p.: ill.; 26 cm.
ISBN:	0132285355 (hbk.) 9780132285353 (hbk.)