Marketing research : in a digital information environment

Main Author: Hair, Joseph F
Other Authors: Bush, Robert P, Ortinau, David J
Language: English
Published: Boston: McGraw-Hill Irwin, 2009.
Edition: 4th ed.
Subjects:
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020 |a 0071270108 (pbk.)  
020 |a 9780071101073 (pbk.)  
020 |a 9780071270106 (pbk.)  
040 |a OhCoOLI 
090 0 0 |a HF5415.2   |b .H35 2009 
100 1 |a Hair, Joseph F  
245 0 0 |a Marketing research :   |b in a digital information environment   |c Joseph F. Hair, Robert P. Bush, David J. Ortinau. 
250 |a 4th ed. 
260 |a Boston:   |b McGraw-Hill Irwin,   |c 2009. 
300 |a xxiv, 690 p.:   |b ill.;   |c 26 cm. 
504 |a Includes bibliographical references and index 
650 0 0 |a Marketing research  
700 1 |a Bush, Robert P  
700 1 |a Ortinau, David J  
997 |a Business & Accountancy, Faculty 
997 |a Communication, Visual Art & Computing, Faculty  |b Visual Art, Department 
999 |a 0000037705  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam