Marketing research : in a digital information environment
| Main Author: | Hair, Joseph F |
|---|---|
| Other Authors: | Bush, Robert P, Ortinau, David J |
| Language: | English |
| Published: |
Boston:
McGraw-Hill Irwin,
2009.
|
| Edition: | 4th ed. |
| Subjects: |
| Physical Description: |
xxiv, 690 p.: ill.; 26 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0071270108 (pbk.) 9780071101073 (pbk.) 9780071270106 (pbk.) |