Consumer behavior : building marketing strategy
by: Hawkins, Del I
Published: (1998)
Consumer behavior : building marketing strategy
| Main Author: | Hawkins, Del I |
|---|---|
| Other Authors: | Mothersbaugh, David L |
| Published: |
Boston:
McGraw-Hill/Irwin,
2010.
|
| Edition: | 11th ed. |
| Subjects: | |
| Online Access: |
http://library.unisel.edu.my/web/guest/mylibrary |