Consumer behavior : building marketing strategy

Main Author: Hawkins, Del I
Other Authors: Mothersbaugh, David L
Published: Boston: McGraw-Hill/Irwin, 2010.
Edition: 11th ed.
Subjects:
Online Access: http://library.unisel.edu.my/web/guest/mylibrary
LEADER 03208cam a2200661 7i4500
001 0000030732
005 20230707090000.0
020 |a 9780071288415 (pbk.)  
020 |a 9780077294106 (hbk.)  
020 |a 0071288414 (pbk.)  
020 |a 0073381101 (hbk.)  
020 |a 9780073381107 (hbk.)  
020 |a 0077294106 (hbk.)  
020 |a 0070171009 (international student ed.)  
020 |a 9780070171008 (international student ed.)  
090 0 0 |a HF5415.33.U6   |b H33 2010 
100 1 |a Hawkins, Del I  
245 1 0 |a Consumer behavior :   |b building marketing strategy   |c Del I. Hawkins, David L. Mothersbaugh. 
250 |a 11th ed. 
260 |a Boston:   |b McGraw-Hill/Irwin,   |c 2010. 
300 |a xxii, 778 p.:   |b col. ill.;   |c 26 cm.. 
501 |a With CD-ROM : Consumer behavior / Del I. Hawkins, David L. Mothersbaugh 
504 |a Includes bibliographical references and index 
650 0 0 |a Consumer behavior --   |z United States  
650 0 0 |a Consumer behavior --   |z United States  
650 0 0 |a Market surveys --   |z United States  
655 0 |a Electronic books 
700 1 |a Mothersbaugh, David L  
856 4 2 |u http://library.unisel.edu.my/web/guest/mylibrary 
997 |a Communication, Visual Art & Computing, Faculty  |b Visual Art, Department 
997 |a Business & Accountancy, Faculty 
998 |a Business Management, Degree 
998 |a Sport Management Industry, Diploma 
999 |a 0000037046  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam 
999 |a 0000037047  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam 
999 |a 0000037743  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam 
999 |a 0000044771  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam 
999 |a 0000044772  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam 
999 |a 0000044773  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam 
999 |a 0000053036  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam 
999 |a 0000053037  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam 
999 |a 0000053038  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam 
999 |a 0000053039  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam 
999 |a 0000053040  |b BOK  |c OPEN SHELF  |e 1st Floor, Bestari Jaya 
999 |a 0000053041  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam 
999 |a CDR0001346  |b CD-ROM  |c OPEN SHELF  |e Circulation Counter, Shah Alam 
999 |a CDR0001347  |b CD-ROM  |c OPEN SHELF  |e Circulation Counter, Shah Alam 
999 |a CDR0001495  |b CD-ROM  |c OPEN SHELF  |e Circulation Counter, Shah Alam 
999 |a CDR0001998  |b CD-ROM  |c OPEN SHELF  |e Circulation Counter, Shah Alam 
999 |a CDR0001999  |b CD-ROM  |c OPEN SHELF  |e Circulation Counter, Shah Alam 
999 |a CDR0002000  |b CD-ROM  |c OPEN SHELF  |e Circulation Counter, Shah Alam 
999 |a CDR0002149  |b CD-ROM  |c OPEN SHELF  |e Circulation Counter, Shah Alam 
999 |a CDR0002150  |b CD-ROM  |c OPEN SHELF  |e Circulation Counter, Shah Alam 
999 |a CDR0002151  |b CD-ROM  |c OPEN SHELF  |e Circulation Counter, Shah Alam 
999 |a CDR0002152  |b CD-ROM  |c OPEN SHELF  |e Circulation Counter, Shah Alam 
999 |a CDR0002153  |b CD-ROM  |c OPEN SHELF  |e Circulation Counter, Bestari Jaya 
999 |a CDR0002154  |b CD-ROM  |c OPEN SHELF  |e Circulation Counter, Shah Alam 
999 |a EBO0002169  |b EBOOK  |c EBOOK  |e Electronic resources