Consumer behavior : building marketing strategy

Main Author: Hawkins, Del I
Other Authors: Mothersbaugh, David L
Published: Boston: McGraw-Hill/Irwin, 2010.
Edition: 11th ed.
Subjects:
Online Access: http://library.unisel.edu.my/web/guest/mylibrary
Physical Description: xxii, 778 p.: col. ill.; 26 cm..
Bibliography: Includes bibliographical references and index
ISBN: 9780071288415 (pbk.)
9780077294106 (hbk.)
0071288414 (pbk.)
0073381101 (hbk.)
9780073381107 (hbk.)
0077294106 (hbk.)
0070171009 (international student ed.)
9780070171008 (international student ed.)