Consumer behavior : building marketing strategy
Main Author: | Hawkins, Del I |
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Other Authors: | Mothersbaugh, David L |
Published: |
Boston:
McGraw-Hill/Irwin,
2010.
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Edition: | 11th ed. |
Subjects: | |
Online Access: |
http://library.unisel.edu.my/web/guest/mylibrary |
Physical Description: |
xxii, 778 p.: col. ill.; 26 cm.. |
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Bibliography: |
Includes bibliographical references and index |
ISBN: |
9780071288415 (pbk.) 9780077294106 (hbk.) 0071288414 (pbk.) 0073381101 (hbk.) 9780073381107 (hbk.) 0077294106 (hbk.) 0070171009 (international student ed.) 9780070171008 (international student ed.) |