APA Citation

Hawkins, D. I., & Mothersbaugh, D. L. (2010). Consumer behavior: Building marketing strategy (11th ed.). Boston: McGraw-Hill/Irwin.

Chicago Style Citation

Hawkins, Del I., and David L. Mothersbaugh. Consumer Behavior: Building Marketing Strategy. 11th ed. Boston: McGraw-Hill/Irwin, 2010.

MLA Citation

Hawkins, Del I., and David L. Mothersbaugh. Consumer Behavior: Building Marketing Strategy. 11th ed. Boston: McGraw-Hill/Irwin, 2010.

Warning: These citations may not always be 100% accurate.