Advertising and promotion : an integrated marketing communications perspective
by: Belch, George E
Published: (2004)
Advertising and promotion : an integrated marketing communications perspective
| Main Author: | Belch, George E |
|---|---|
| Other Authors: | Belch, Michael A |
| Published: |
Boston:
McGrw-Hill/ Irwin,
2008.
|
| Edition: | 8th ed. |
| Subjects: |