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| 001 |
0000030721 |
| 005 |
20170218090000.0 |
| 020 |
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|a 0071284400 (pbk.)
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| 020 |
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|a 9780071284400 (pbk.)
|
| 090 |
0 |
0 |
|a HF5823
|b .B45 2008
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| 100 |
1 |
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|a Belch, George E
|
| 245 |
1 |
0 |
|a Advertising and promotion :
|b an integrated marketing communications perspective
|c George E. Belch, Michael A. Belch.
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| 250 |
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|a 8th ed.
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| 260 |
|
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|a Boston:
|b McGrw-Hill/ Irwin,
|c 2008.
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| 300 |
|
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|a xxv, 838 p.:
|b col. ill.;
|c 28 cm.
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| 650 |
0 |
0 |
|a Sales promotion
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| 650 |
0 |
0 |
|a Communication in marketing
|
| 650 |
0 |
0 |
|a Advertising
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| 700 |
1 |
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|a Belch, Michael A
|
| 997 |
|
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|a Communication, Visual Art & Computing, Faculty
|b Visual Art, Department
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| 999 |
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|a 0000037731
|b BOK
|c OPEN SHELF
|e 1st Floor, Bestari Jaya
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| 999 |
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|a 0000053026
|b BOK
|c OPEN SHELF
|e 1st Floor, Bestari Jaya
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| 999 |
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|a 0000053027
|b BOK
|c OPEN SHELF
|e 1st Floor, Bestari Jaya
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| 999 |
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|a 0000053028
|b BOK
|c OPEN SHELF
|e 1st Floor, Bestari Jaya
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| 999 |
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|a 0000053029
|b BOK
|c OPEN SHELF
|e 1st Floor, Bestari Jaya
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| 999 |
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|a 0000053030
|b BOK
|c OPEN SHELF
|e 1st Floor, Bestari Jaya
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