Advertising and promotion : an integrated marketing communications perspective
| Main Author: | Belch, George E |
|---|---|
| Other Authors: | Belch, Michael A |
| Published: |
Boston:
McGrw-Hill/ Irwin,
2008.
|
| Edition: | 8th ed. |
| Subjects: |
| Physical Description: |
xxv, 838 p.: col. ill.; 28 cm. |
|---|---|
| ISBN: |
0071284400 (pbk.) 9780071284400 (pbk.) |