APA Citation

Belch, G. E., & Belch, M. A. (2008). Advertising and promotion: An integrated marketing communications perspective (8th ed.). Boston: McGrw-Hill/ Irwin.

Chicago Style Citation

Belch, George E., and Michael A. Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective. 8th ed. Boston: McGrw-Hill/ Irwin, 2008.

MLA Citation

Belch, George E., and Michael A. Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective. 8th ed. Boston: McGrw-Hill/ Irwin, 2008.

Warning: These citations may not always be 100% accurate.