Power brands : measuring, making and managing brand success
by: Riesenbeck, Hajo
Published: (2007)
Power brands : measuring, making, and managing brand success
| Main Author: | Riesenbeck, Hajo |
|---|---|
| Other Authors: | Perrey, Jesko |
| Language: | English |
| Published: |
Weinheim:
Wiley-VCH,
2009.
|
| Edition: | 2nd rev. and enhanced ed. |
| Subjects: |