Power brands : measuring, making, and managing brand success

Main Author: Riesenbeck, Hajo
Other Authors: Perrey, Jesko
Language: English
Published: Weinheim: Wiley-VCH, 2009.
Edition: 2nd rev. and enhanced ed.
Subjects:
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001 0000030713
005 20170218090000.0
008 091022 eng
020 |a 9783527503902 (hbk.)  
040 |a OhCoOLI 
090 0 0 |a HD69.B7   |b R54 2009 
100 1 |a Riesenbeck, Hajo  
245 1 0 |a Power brands :   |b measuring, making, and managing brand success   |c Hajo Riesenbeck and Jesko Perrey. 
250 |a 2nd rev. and enhanced ed. 
260 |a Weinheim:   |b Wiley-VCH,   |c 2009. 
300 |a xviii, 348 p.:   |b col. ill.;   |c 25 cm. 
504 |a Includes bibliographical references and index 
650 0 0 |a Brand name products  
700 1 |a Perrey, Jesko  
997 |a Communication, Visual Art & Computing, Faculty  |b Visual Art, Department 
998 |a Digital Graphic Design, Diploma 
998 |a Digital Graphic Design, Degree 
999 |a 0000037708  |b BOK  |c OPEN SHELF  |e 1st Floor, Bestari Jaya