Power brands : measuring, making, and managing brand success
| Main Author: | Riesenbeck, Hajo |
|---|---|
| Other Authors: | Perrey, Jesko |
| Language: | English |
| Published: |
Weinheim:
Wiley-VCH,
2009.
|
| Edition: | 2nd rev. and enhanced ed. |
| Subjects: |
| Physical Description: |
xviii, 348 p.: col. ill.; 25 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9783527503902 (hbk.) |