APA Citation
Riesenbeck, H., & Perrey, J. (2009). Power brands: Measuring, making, and managing brand success (2nd rev. and enhanced ed.). Weinheim: Wiley-VCH.
Chicago Style CitationRiesenbeck, Hajo, and Jesko Perrey. Power Brands: Measuring, Making, and Managing Brand Success. 2nd rev. and enhanced ed. Weinheim: Wiley-VCH, 2009.
MLA CitationRiesenbeck, Hajo, and Jesko Perrey. Power Brands: Measuring, Making, and Managing Brand Success. 2nd rev. and enhanced ed. Weinheim: Wiley-VCH, 2009.
Warning: These citations may not always be 100% accurate.