APA Citation

Riesenbeck, H., & Perrey, J. (2009). Power brands: Measuring, making, and managing brand success (2nd rev. and enhanced ed.). Weinheim: Wiley-VCH.

Chicago Style Citation

Riesenbeck, Hajo, and Jesko Perrey. Power Brands: Measuring, Making, and Managing Brand Success. 2nd rev. and enhanced ed. Weinheim: Wiley-VCH, 2009.

MLA Citation

Riesenbeck, Hajo, and Jesko Perrey. Power Brands: Measuring, Making, and Managing Brand Success. 2nd rev. and enhanced ed. Weinheim: Wiley-VCH, 2009.

Warning: These citations may not always be 100% accurate.