Contemporary advertising
by: Arens, William F
Published: (1999)
Contemporary advertising
| Main Author: | Arens, William F |
|---|---|
| Other Authors: | Weigold, Michael F, Arens, Christian |
| Published: |
Boston:
McGraw Hill/ Irwin,
2009.
|
| Edition: | 12th ed. |
| Series: |
Irwin series in marketing
|
| Subjects: |