Contemporary advertising
| Main Author: | Arens, William F |
|---|---|
| Other Authors: | Weigold, Michael F, Arens, Christian |
| Published: |
Boston:
McGraw Hill/ Irwin,
2009.
|
| Edition: | 12th ed. |
| Series: |
Irwin series in marketing
|
| Subjects: |
| Physical Description: |
xlii, 724 p.: col. ill.; 28 cm. |
|---|---|
| ISBN: |
9780071284790 (pbk.) 0071284796 (pbk.) |