APA Citation

Arens, W. F., Weigold, M. F., & Arens, C. (2009). Contemporary advertising (12th ed.). Boston: McGraw Hill/ Irwin.

Chicago Style Citation

Arens, William F., Michael F. Weigold, and Christian Arens. Contemporary Advertising. 12th ed. Boston: McGraw Hill/ Irwin, 2009.

MLA Citation

Arens, William F., Michael F. Weigold, and Christian Arens. Contemporary Advertising. 12th ed. Boston: McGraw Hill/ Irwin, 2009.

Warning: These citations may not always be 100% accurate.