The art of woo : using persuasion to sell your ideas

Main Author: Shell, Richard G
Other Authors: Moussa, Mario
Language: English
Published: Chichester, UK: Capstone Pub. Ltd., 2008.
Subjects:
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001 0000030628
005 20170218090000.0
008 091020 eng
020 |a 9781906465223 (pbk.)  
040 |a DLC 
090 0 0 |a HF5438.25   |b .S54 2008 
100 1 |a Shell, Richard G  
245 1 4 |a The art of woo :   |b using persuasion to sell your ideas   |c G. Richard Shell, Mario Moussa. 
260 |a Chichester, UK:   |b Capstone Pub. Ltd.,   |c 2008. 
300 |a vii, 312 p.;   |c 24 cm. 
650 0 0 |a Marketing  
650 0 0 |a Persuasion (Psychology)  
650 0 0 |a Selling  
700 1 |a Moussa, Mario  
997 |a Communication, Visual Art & Computing, Faculty  |b Visual Art, Department 
999 |a 0000037700  |b BOK  |c OPEN SHELF  |e 1st Floor, Bestari Jaya