Principles of marketing : a global perspective

Other Authors: Abu Bakar Abdul Hamid
Language: English
Published: Kuala Lumpur: McGraw Hill, 2007.
Subjects:
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090 0 0 |a HF5415   |b .P76 2007 
245 0 0 |a Principles of marketing :   |b a global perspective   |c Abu Bakar Abdul Hamid ... [et al.]. 
260 |a Kuala Lumpur:   |b McGraw Hill,   |c 2007. 
300 |a viii, 155 p.:   |b ill.;   |c 27 cm. 
504 |a Includes bibliographical references 
650 0 0 |a Marketing  
700 0 |a Abu Bakar Abdul Hamid  
997 |a Business & Accountancy, Faculty 
997 |a Engineering & Life Sciences, Faculty  |b Science & Biotechnology, Department 
999 |a 0000037684  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam