Principles of marketing : a global perspective
| Other Authors: | Abu Bakar Abdul Hamid |
|---|---|
| Language: | English |
| Published: |
Kuala Lumpur:
McGraw Hill,
2007.
|
| Subjects: |
| Physical Description: |
viii, 155 p.: ill.; 27 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references |
| ISBN: |
9833850049 (pbk.) 9789833850044 |