Marketing communications : integrating online and offline, customer engagement and digital technologies
by: Smith, PR
Strategic marketing communication : new ways to build and integrate communications
| Main Author: | Smith, Paul |
|---|---|
| Other Authors: | Berry, Chirs, Pulford, Alan |
| Language: | English |
| Published: |
London:
Kogan Page,
1999.
|
| Edition: | Rev. ed.. |
| Subjects: |