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20170218090000.0 |
| 008 |
091022 eng |
| 020 |
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|a 9780749429188
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| 020 |
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|a 0749429186 (pbk.)
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| 090 |
0 |
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|a HF5415.123
|b .S66 1999
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| 100 |
1 |
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|a Smith, Paul
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| 245 |
1 |
0 |
|a Strategic marketing communication :
|b new ways to build and integrate communications
|c Paul Smith, Chris Berry and Alan Pulford.
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| 250 |
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|a Rev. ed..
|
| 260 |
|
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|a London:
|b Kogan Page,
|c 1999.
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| 300 |
|
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|a xii, 300 p.:
|b ill.;
|c 23 cm.
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| 504 |
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|a Includes bibliographical references and index
|
| 650 |
0 |
0 |
|a Communication in marketing
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| 650 |
0 |
0 |
|a Marketing
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| 700 |
1 |
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|a Berry, Chirs
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| 700 |
1 |
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|a Pulford, Alan
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| 997 |
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|a Business & Accountancy, Faculty
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| 999 |
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|a 0000027517
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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