Strategic marketing communication : new ways to build and integrate communications
| Main Author: | Smith, Paul |
|---|---|
| Other Authors: | Berry, Chirs, Pulford, Alan |
| Language: | English |
| Published: |
London:
Kogan Page,
1999.
|
| Edition: | Rev. ed.. |
| Subjects: |
| Physical Description: |
xii, 300 p.: ill.; 23 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780749429188 0749429186 (pbk.) |