APA Citation

Smith, P., Berry, C., & Pulford, A. (1999). Strategic marketing communication: New ways to build and integrate communications (Rev. ed.). London: Kogan Page.

Chicago Style Citation

Smith, Paul, Chirs Berry, and Alan Pulford. Strategic Marketing Communication: New Ways to Build and Integrate Communications. Rev. ed. London: Kogan Page, 1999.

MLA Citation

Smith, Paul, Chirs Berry, and Alan Pulford. Strategic Marketing Communication: New Ways to Build and Integrate Communications. Rev. ed. London: Kogan Page, 1999.

Warning: These citations may not always be 100% accurate.