Consumer behaviour : applications in marketing
| Main Author: | East, Robert |
|---|---|
| Other Authors: | Vanhuele, Marc, Wright, Malcom |
| Language: | English |
| Published: |
Los Angeles, CA:
SAGE Publications,
2008.
|
| Subjects: |
| Physical Description: |
viii, 334 p.: ill.; 24 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references |
| ISBN: |
9781412934312 (pbk.) |