Mass communication theory : foundations, ferment, and future

Main Author: Baran, Stanley J
Other Authors: Davis, Dennis K
Published: Boston, MA: Wadsworth Cengage Learning, 2009.
Edition: 5th ed.
Series: Wadsworth series in mass communication and journalism
Subjects:
Physical Description: xxiv, 373 p.; 24 cm.
Bibliography: Includes bibliographical references and index
ISBN: 9780495503637 (pbk.)
0495503630 (pbk.)