Developing the public relations campaign : a team-based approach

Main Author: Bobbitt, Randy
Other Authors: Sullivan, Ruth
Language: English
Published: Boston, MA: Pearson/Allyn and Bacon, 2009.
Edition: 2nd ed.
Subjects:
Physical Description: xvii, 270 p.: ill.; 24 cm.
Bibliography: Includes bibliographical references and index
ISBN: 9780205569908 (pbk.)
0205569900 (pbk.)