Strategic reputation management : towards company of good

Main Author: Aula, Pekka
Other Authors: Mantere, Saku
Language: English
Published: New York, N.Y.: Routledge, 2008.
Series: LEA's communication series
Subjects:
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090 0 0 |a HD59.2   |b .A95 2008 
100 1 |a Aula, Pekka  
245 1 0 |a Strategic reputation management :   |b towards company of good   |c Pekka Aula and Saku Mantere. 
260 |a New York, N.Y.:   |b Routledge,   |c 2008. 
300 |a xiii, 237 p.:   |b ill.;   |c 24 cm. 
490 0 |a LEA's communication series 
504 |a Includes bibliographical references and index 
650 0 0 |a Corporate image --   |x Management  
650 0 0 |a Corporation --   |x Public relations  
650 0 0 |a Communication in management  
650 0 0 |a Strategic planning  
700 1 |a Mantere, Saku  
997 |a Business & Accountancy, Faculty 
998 |a Administration Management, Diploma 
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