Foundations of marketing

Main Author: Groucutt, Jonathan
Published: New York: Palgrave Macmillan, 2005.
Subjects:
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020 |a 9781403903273 (pbk.)  
090 0 0 |a HF5415   |b .G59 2005 
100 1 |a Groucutt, Jonathan  
245 1 0 |a Foundations of marketing   |c Jonathan Groucutt. 
260 |a New York:   |b Palgrave Macmillan,   |c 2005. 
300 |a xxv, 400 p.:   |b ill.;   |c 25 cm. 
504 |a Includes bibliographical references and index 
650 0 0 |a Marketing  
997 |a Business & Accountancy, Faculty 
998 |a Marketing, Degree 
999 |a 0000042329  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam