Foundations of marketing
| Main Author: | Groucutt, Jonathan |
|---|---|
| Published: |
New York:
Palgrave Macmillan,
2005.
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| Subjects: |
| Physical Description: |
xxv, 400 p.: ill.; 25 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9781403903273 (pbk.) |