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00886cam a2200241 7i4500 |
| 001 |
0000029182 |
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20170218090000.0 |
| 008 |
101215 eng |
| 020 |
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|a 0324319967 (hbk.)
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| 020 |
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|a 9780324319965 (hbk.)
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| 090 |
0 |
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|a HD9980.5
|b .H66 2006
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| 100 |
1 |
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|a Hoffman, K. Douglas
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| 245 |
1 |
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|a Services marketing :
|b concepts, strategies & cases
|c K. Douglas Hoffman, John E. G. Bateson.
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| 250 |
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|a 3rd ed.
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| 260 |
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|a Mason, OH:
|b Thomson /South-Western,
|c 2006.
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| 300 |
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|a xix, 588 p.:
|b ill.;
|c 24 cm.
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
0 |
0 |
|a Service industries --
|x Marketing
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| 700 |
1 |
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|a Bateson, John E. G
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| 997 |
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|a Business & Accountancy, Faculty
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| 998 |
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|a Marketing, Degree
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| 999 |
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|a 0000045858
|b BOK
|c OPEN SHELF
|e 1st Floor, Bestari Jaya
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| 999 |
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|a 0000045890
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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