Services marketing : concepts, strategies & cases
| Main Author: | Hoffman, K. Douglas |
|---|---|
| Other Authors: | Bateson, John E. G |
| Language: | English |
| Published: |
Mason, OH:
Thomson /South-Western,
2006.
|
| Edition: | 3rd ed. |
| Subjects: |
| Physical Description: |
xix, 588 p.: ill.; 24 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0324319967 (hbk.) 9780324319965 (hbk.) |