APA Citation

Hoffman, K. D., & Bateson, J. E. G. (2006). Services marketing: Concepts, strategies & cases (3rd ed.). Mason, OH: Thomson /South-Western.

Chicago Style Citation

Hoffman, K. Douglas, and John E. G. Bateson. Services Marketing: Concepts, Strategies & Cases. 3rd ed. Mason, OH: Thomson /South-Western, 2006.

MLA Citation

Hoffman, K. Douglas, and John E. G. Bateson. Services Marketing: Concepts, Strategies & Cases. 3rd ed. Mason, OH: Thomson /South-Western, 2006.

Warning: These citations may not always be 100% accurate.