Services marketing : concepts, strategies & cases
| Main Author: | Hoffman, K. Douglas |
|---|---|
| Other Authors: | Bateson, John E. G |
| Language: | English |
| Published: |
Mason, OH:
Thomson /South-Western,
2006.
|
| Edition: | 3rd ed. |
| Subjects: |
1st Floor, Bestari Jaya
| Call Number: |
HD9980 5 H66 2006 |
|---|
| Accession No | Item Category | SMD | Status | Notes |
|---|
| 0000045858 | OPEN SHELF | BOK | AVAILABLE |
1st Floor, Shah Alam
| Call Number: |
HD9980 5 H66 2006 |
|---|
| Accession No | Item Category | SMD | Status | Notes |
|---|
| 0000045890 | OPEN SHELF | BOK | AVAILABLE |