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| LEADER |
00718cam a2200193 7i4500 |
| 001 |
0000029152 |
| 005 |
20170218090000.0 |
| 020 |
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|a 9780470183878 (hbk.)
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| 090 |
0 |
0 |
|a HD69.B7
|b G47 2008
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| 100 |
1 |
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|a Gerzema, John
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| 245 |
1 |
4 |
|a The brand bubble :
|b the looming crisis in brand value and how to avoid it
|c John Gerzema, Ed Lebar ; foreword by Peter Stringham.
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| 260 |
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|a San Francisco, CA:
|b Jossey-Bass,
|c 2008.
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| 300 |
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|a x, 252 p.:
|b ill.;
|c 24 cm.
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| 650 |
0 |
0 |
|a Brand name products --
|x Valuation
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| 650 |
0 |
0 |
|a Brand name products --
|x Case studies
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| 650 |
0 |
0 |
|a Branding (Marketing)
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| 700 |
1 |
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|a Lebar, Ed
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| 997 |
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|a Business & Accountancy, Faculty
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| 999 |
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|a 0000035557
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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